Confessions of an Advertising Man

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller.

Confessions of an Advertising Man

Confessions of an Advertising Man

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

More Books:

Confessions of an Advertising Man
Language: en
Pages: 207
Authors: David Ogilvy
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: No Exit Press

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone
Confessions of an Advertising Man
Language: en
Pages: 207
Authors: David Ogilvy
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher:

Books about Confessions of an Advertising Man
Summary
Language: en
Pages: 28
Authors: Chase Adams
Categories: Business & Economics
Type: BOOK - Published: 2018-07-31 - Publisher: Createspace Independent Publishing Platform

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to
The Social Impact of Advertising
Language: en
Pages: 312
Authors: Tony Kelso
Categories: Social Science
Type: BOOK - Published: 2018-09-14 - Publisher: Rowman & Littlefield

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.
An Autobiography
Language: en
Pages: 196
Authors: David Ogilvy
Categories: Biography & Autobiography
Type: BOOK - Published: 1997-02-13 - Publisher: John Wiley & Sons

A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's." --Adweek. . an acclaimed author. Praise for Confessions of an Advertising Man by David Ogilvy "A writing style that snaps, crackles, and

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