Confessions Of An Advertising Man

Confessions Of An Advertising Man by David Ogilvy. Download in PDF, EPUB, and Mobi Format for read it on your Kindle device, PC, phones or tablets. Confessions Of An Advertising Man books. Click Download for free ebooks.

Confessions Of An Advertising Man

Confessions Of An Advertising Man
Author: David Ogilvy
Publisher: No Exit Press
ISBN: 9781904915010
Size: 76.28 MB
Format: PDF, ePub, Mobi
View: 2567
Get Books

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Confessions of an Advertising Man
Language: en
Pages: 207
Authors: David Ogilvy
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: No Exit Press
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone
Confessions of an Advertising Man
Language: en
Pages: 207
Authors: David Ogilvy
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher:
Books about Confessions of an Advertising Man
Summary
Language: en
Pages: 28
Authors: Chase Adams
Categories: Business & Economics
Type: BOOK - Published: 2018-07-31 - Publisher: Createspace Independent Publishing Platform
Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to
The Social Impact of Advertising
Language: en
Pages: 312
Authors: Tony Kelso
Categories: Social Science
Type: BOOK - Published: 2018-09-14 - Publisher: Rowman & Littlefield
Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.
Fables, Fashions, and Facts About Advertising
Language: en
Pages: 328
Authors: John Philip Jones
Categories: Business & Economics
Type: BOOK - Published: 2003-11-20 - Publisher: SAGE
John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then
Oxford Treasury of Sayings and Quotations
Language: en
Pages: 696
Authors: Susan Ratcliffe
Categories: Reference
Type: BOOK - Published: 2011-10-13 - Publisher: Oxford University Press
Rev. ed. of: Oxford dictionary of phrase, saying, and quotation. 3rd ed. 2006.
Advertising Organizations and Publications
Language: en
Pages: 360
Authors: John Philip Jones
Categories: Business & Economics
Type: BOOK - Published: 2000-02-25 - Publisher: SAGE Publications
John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade
The King of Madison Avenue
Language: en
Pages: 304
Authors: Kenneth Roman
Categories: Business & Economics
Type: BOOK - Published: 2010-06-08 - Publisher: St. Martin's Press
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's
Powers of Persuasion
Language: en
Pages: 314
Authors: Winston Fletcher
Categories: Business & Economics
Type: BOOK - Published: 2008-07-10 - Publisher: OUP Oxford
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak
Business
Language: en
Pages: 2114
Authors: 布卢姆斯伯里出版公司
Categories: Business
Type: BOOK - Published: 2003 - Publisher: 中信出版社
责任者取自版权页。