Global Business Today Asia Pacific Perspective 4th Edition

All business is global today in the wake of reduced trade barriers and advancements in technology, transportation and the internet. With these new and exciting possibilities come challenges and risks that require a better understanding of international business. Global Business Today: Asia-Pacific Perspective 4e is designed to help businesses in

The fourth edition of Global Business Today continues to effectively combine a world-wide orientation with an emphasis on the strategic issues that impact global business in our region. The authors provide background on the political, economic, social or cultural aspects of countries grappling with an international business issue, raising students'

Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. Global Business, 4th Edition, is the first global business book that asks the big question, "What determines the success and failure of firms around the

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