How Brands Grow

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How Brands Grow

How Brands Grow
Author: Jenni Romaniuk
Publisher: Oxford University Press, USA
ISBN: 9780195596267
Size: 20.30 MB
Format: PDF, ePub, Mobi
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Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.
How Brands Grow
Language: en
Pages: 192
Authors: Jenni Romaniuk, Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute Byron Sharp
Categories:
Type: BOOK - Published: 2015-10-12 - Publisher: Oxford University Press, USA
Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals
Код зламано, або Наука про те, що змушує купувати
Language: uk
Pages:
Authors: Філ Барден
Categories: Self-Help
Type: BOOK - Published: - Publisher: Family Leisure Club
Books about Код зламано, або Наука про те, що змушує купувати
Безпрограшна стратегія
Language: uk
Pages: 256
Authors: Алан Лефлі, Роджер Мартін
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Наш формат
Стратегія компанії не обов’язково має бути складною, але її розробка — справді важке завдання, що потребує зусиль і часу. Часто власники бізнесів жертвують нею на користь нагальніших повсякденних справ. Колишній генеральний директор Procter and Gamble Алан Лефлі та його стратегічний радник Роджер Мартін допомагають зрозуміти, чому так робити не варто.
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Language: uk
Pages:
Authors: Чіп Хіз, Ден Хіз
Categories: Psychology
Type: BOOK - Published: 2017-01-31 - Publisher: Family Leisure Club
Що підтримує поширення теорій змов, численних міських легенд і міфів? Чому деякі досить безглузді ідеї продовжують існувати, тимчасом як безліч хороших задумів приречені на зникнення? У своєму провокаційному та пізнавальному дослідженні брати Хізи з’ясовують, що ж робить ідеї «липкими» і яка формула сприяє їхній успішності. Історії талановитої вчительки початкової школи,
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Language: uk
Pages: 312
Authors: Абхіджіт Банерджі, Естер Дуфло
Categories: Business & Economics
Type: BOOK - Published: 2018-05-08 - Publisher: Наш формат
14 жовтня 2019 року авторка книжки "Економіка бідності. Як звільнити світ від злиднів" Естер Дуфло разом з Абхіджит Банерджі та Майклом Кремером отримали Нобелівську премію з економіки за експериментальний підхід у боротьбі з бідністю. «Економіка бідності» — найкраща бізнес-книжка 2011 року за версією Financial Times і Goldman Sachs. П’ятнадцять років
Brand Intimacy
Language: en
Pages: 240
Authors: Mario Natarelli, Rina Plapler
Categories: Business & Economics
Type: BOOK - Published: 2017-10-23 - Publisher: Hatherleigh Press
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands
What's in a Brand?
Language: en
Pages: 335
Authors: John Philip Jones
Categories: Advertising
Type: BOOK - Published: 1998-01-01 - Publisher: Tata McGraw-Hill Education
What s in a Brand? traces the characteristics of the Indian market place, and weaves in the lessons learnt form his experiences of the American and European markets. It shatters many myths but also reinforces certain paradigms. A must read for all those who know that the right combination of
The Business of Choice
Language: en
Pages: 256
Authors: Matthew Willcox
Categories: Business & Economics
Type: BOOK - Published: 2015-02-20 - Publisher: Pearson Education
Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to
What's in a Name?
Language: en
Pages: 320
Authors: David M Jones, Jan S. Slater
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role
How not to Plan
Language: en
Pages: 200
Authors: APG Ltd
Categories: Business & Economics
Type: BOOK - Published: 2018-07-12 - Publisher: Troubador Publishing Ltd
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.