Marketing Fashion

Marketing Fashion by Mike Easey. Download in PDF, EPUB, and Mobi Format for read it on your Kindle device, PC, phones or tablets. Fashion Marketing books. Click Download for free ebooks.

Fashion Marketing

Marketing Fashion
Author: Mike Easey
Publisher: John Wiley & Sons
ISBN: 9781444309560
Size: 37.94 MB
Format: PDF, Docs
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‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Fashion Marketing
Language: en
Pages: 280
Authors: Mike Easey
Categories: Business & Economics
Type: BOOK - Published: 2009-03-16 - Publisher: John Wiley & Sons
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you
Marketing Fashion Footwear
Language: en
Pages: 208
Authors: Tamsin McLaren, Fiona Armstrong-Gibbs
Categories: Business & Economics
Type: BOOK - Published: 2020-11-05 - Publisher: Bloomsbury Publishing
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by
FASHION MARKETING MANAGEMENT.
Language: en
Pages:
Authors: V. RAMESH. ARUNRAJ BABU (A.)
Categories: Fashion industry
Type: BOOK - Published: 2019 - Publisher:
Books about FASHION MARKETING MANAGEMENT.
Social Media for Fashion Marketing
Language: en
Pages: 272
Authors: Wendy K. Bendoni
Categories: Crafts & Hobbies
Type: BOOK - Published: 2017-02-09 - Publisher: Bloomsbury Publishing
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside
Fashion Marketing Communications
Language: en
Pages: 216
Authors: Gaynor Lea-Greenwood
Categories: Design
Type: BOOK - Published: 2013-03-18 - Publisher: John Wiley & Sons
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications
Marketing Fashion
Language: en
Pages: 240
Authors: Harriet Posner
Categories: HEALTH & FITNESS
Type: BOOK - Published: 2015 - Publisher:
Books about Marketing Fashion
Mastering Fashion Marketing
Language: en
Pages: 240
Authors: Tim Jackson, David Shaw
Categories: Business & Economics
Type: BOOK - Published: 2008-12-22 - Publisher: Macmillan International Higher Education
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Fashion Marketing
Language: en
Pages: 352
Authors: Tony Hines, Margaret Bruce
Categories: Business & Economics
Type: BOOK - Published: 2007-02-07 - Publisher: Routledge
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the
Fashion Marketing: Contemporary Issues
Language: en
Pages: 264
Authors: Tony Hines, Margaret Bruce
Categories: Business & Economics
Type: BOOK - Published: 2012-10-12 - Publisher: Routledge
'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and
Fast Fashion
Language: en
Pages: 122
Authors: Tony Hines, Margaret Bruce
Categories: Business logistics
Type: BOOK - Published: 2006 - Publisher: Emerald Group Publishing
Books about Fast Fashion