Marketing Of High Technology Products And Innovations

Marketing Of High Technology Products And Innovations by Jakki J. Mohr. Download in PDF, EPUB, and Mobi Format for read it on your Kindle device, PC, phones or tablets. Marketing Of High Technology Products And Innovations books. Click Download for free ebooks.

Marketing Of High Technology Products And Innovations

Marketing Of High Technology Products And Innovations
Author: Jakki J. Mohr
Publisher: Pearson Prentice Hall
ISBN: 9780136049968
Size: 40.64 MB
Format: PDF, ePub, Mobi
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The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.
Marketing of High-technology Products and Innovations
Language: en
Pages: 538
Authors: Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Pearson Prentice Hall
The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing;
Strategic Marketing for High Technology Products
Language: en
Pages: 194
Authors: Thomas Fotiadis
Categories: Business & Economics
Type: BOOK - Published: 2018-05-08 - Publisher: Routledge
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity
Handbook on Business to Business Marketing
Language: en
Pages: 800
Authors: Gary L. Lilien, Rajdeep Grewal
Categories: Business & Economics
Type: BOOK - Published: 2012-01-01 - Publisher: Edward Elgar Publishing
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations Ð from businesses to government agencies to not-for-profit organizations Ð and the many individuals within them. Comprising 38 chapters written
Essentials of Marketing High Technology
Language: en
Pages: 353
Authors: William L. Shanklin, John K. Ryans, John Charles Ryans
Categories: Business & Economics
Type: BOOK - Published: 1987 - Publisher: Lexington Books
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Managing and Marketing Radical Innovations
Language: en
Pages: 288
Authors: Birgitta Sandberg
Categories: Business & Economics
Type: BOOK - Published: 2008-02-29 - Publisher: Routledge
This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other
The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management
Language: en
Pages: 931
Authors: Hossein Bidgoli
Categories: Business & Economics
Type: BOOK - Published: 2010-01-12 - Publisher: John Wiley & Sons
The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management"
The Routledge Companion to International Management Education
Language: en
Pages: 414
Authors: Denise Tsang, Hamid H. Kazeroony, Guy Ellis
Categories: Business & Economics
Type: BOOK - Published: 2013-06-19 - Publisher: Routledge
Crises and scandals in the world of international management have brought a new spotlight onto how the subject is taught, studied and understood. There has been a plethora of literature on international management, but a lack of focus on how international management education (IME) can be shaped to respond to
Successful Marketing Strategy for High-tech Firms
Language: en
Pages: 304
Authors: Eric Viardot
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Artech House
Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
Technology, Market Structure, and Internationalization
Language: en
Pages: 165
Authors: Nagesh Kumar, N. S. Siddharthan
Categories: Political Science
Type: BOOK - Published: 1997 - Publisher: Psychology Press
Technology, Market Structure and Internationalization discusses the domestic and external factors that impinge upon the process of technological capability building in developing countries and draws policy implications. Specifically, it examines the interaction between technological effort in developing countries. Providing fresh insights, this volume will be of interest to researchers in
Strategic Brand Management
Language: en
Pages: 829
Authors: Kevin Lane Keller, Tony Apéria, Mats Georgson
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Pearson Education
Finely focused on the "how to" and "why" throughout, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This approach considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly.