Marketing Planning

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Malcolm Mcdonald On Marketing Planning

Author: Malcolm McDonald
Publisher: Kogan Page Publishers
ISBN: 0749451491
Size: 69.19 MB
Format: PDF, Mobi
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Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. Test questions at the end of each chapter aid understanding. Written by an authority on marketing plans, this book is useful for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track.

Language: en
Pages: 197

Malcolm McDonald on Marketing Planning

Authors: Malcolm McDonald

Categories: Business & Economics

Type: BOOK - Published: 2007-11-03 - Publisher: Kogan Page Publishers

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Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and

Language: en
Pages: 268

Essential Guide to Marketing Planning

Authors: Marian Burk Wood

Categories: Business & Economics

Type: BOOK - Published: 2007 - Publisher: Pearson Education

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Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present

Language: en
Pages: 272

Analysis for Marketing Planning

Authors: Donald Lehmann, Russell Winer

Categories: Business & Economics

Type: BOOK - Published: 2004-08-18 - Publisher: McGraw-Hill/Irwin

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Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book

Language: en
Pages: 152

Creating Customer Value Through Strategic Marketing Planning

Authors: Edwin J. Nijssen, Ruud T. Frambach

Categories: Business & Economics

Type: BOOK - Published: 2001 - Publisher: Springer Science & Business Media

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Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value

Language: en
Pages: 187

Marketing/planning Library and Information Services

Authors: Darlene E. Weingand

Categories: Business & Economics

Type: BOOK - Published: 1999 - Publisher: Libraries Unlimited

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Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This practical handbook gives a broad overview of the entire marketing/planning system-from creating a marketing team and developing a mission to conducting a

Language: en
Pages: 380

Marketing Planning Guide, Third Edition

Authors: Bruce Wrenn, Phylis M Mansfield

Categories: Business & Economics

Type: BOOK - Published: 2014-07-16 - Publisher: Routledge

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THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the

Language: en
Pages: 384

Marketing Planning for Services

Authors: Adrian Payne, Malcolm McDonald

Categories: Business & Economics

Type: BOOK - Published: 2012-11-12 - Publisher: Routledge

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Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services

Language: en
Pages: 128

Marketing Planning

Authors: Karen Beamish

Categories: Business & Economics

Type: BOOK - Published: 2006 - Publisher: Routledge

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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The

Language: en
Pages: 256

CIM Coursebook: The Marketing Planning Process

Authors: Ray Donnelly, Graham Harrison

Categories: Business & Economics

Type: BOOK - Published: 2010-09-08 - Publisher: Routledge

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Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate

Language: en
Pages: 648

Strategic Marketing Planning

Authors: Colin Gilligan, Richard M.S. Wilson

Categories: Business & Economics

Type: BOOK - Published: 2012-05-23 - Publisher: Routledge

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Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking