Music Marketing for the DIY Musician

Release on 2014-08-01 | by Bobby Borg

This book is the culmination of the author's 25 years in the trenches as a musician and entrepreneur, and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the ...

Author: Bobby Borg
Publisher: Hal Leonard Corporation
ISBN: 9781495002007
Category: Music
Page: 400
View: 747

Music Marketing for the DIY Musician

(Music Pro Guide Books & DVDs). There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful. Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It's the perfect blend of left-brain and right-brain marketing. This book is the culmination of the author's 25 years in the trenches as a musician and entrepreneur, and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. The goal is to help musical artists take control of their own destiny, save money and time, and eventually draw the full attention of top music industry professionals. It's ultimately about making music that matters and music that gets heard!

Language: en
Pages: 400

Music Marketing for the DIY Musician

Authors: Bobby Borg

Categories: Music

Type: BOOK - Published: 2014-08-01 - Publisher: Hal Leonard Corporation

Language: en
Pages: 320

Business Basics for Musicians

Authors: Bobby Borg

Categories: Music

Type: BOOK - Published: 2020-01-07 - Publisher: Rowman & Littlefield Publishers

Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break

Language: en
Pages: 344

Introduction to Music Publishing for Musicians

Authors: Bobby Borg, Michael Eames

Categories: Music

Type: BOOK - Published: 2021-07-15 - Publisher:

At a time when artists are independently releasing their own music and acting as their own self-publishers, there has never been a greater need for a simple and easy-to-read introduction to the business and creative aspects of music publishing for musicians. Written by two musicians and industry pros with decades

Language: en
Pages: 148

Getting Your Music Heard Online

Authors: Joshua Smotherman

Categories: Music

Type: BOOK - Published: 2015-04-14 - Publisher:

This book is a collection of articles focused on online music marketing for the average independent musician as well as other entities involved in the DIY music business. We share our experiences, insights, and best tips for using the web and social media to market and promote music in a

Language: en
Pages: 198

Performing Popular Music

Authors: David Cashman, Waldo Garrido

Categories: Music

Type: BOOK - Published: 2019-12-20 - Publisher: Routledge

This book explores the fundamentals of popular music performance for students in contemporary music institutions. Drawing on the insights of performance practice research, it discusses the unwritten rules of performances in popular music, what it takes to create a memorable performance, and live popular music as a creative industry. The