The Best Digital Marketing Campaigns In The World

The Best Digital Marketing Campaigns In The World by Damian Ryan. Download in PDF, EPUB, and Mobi Format for read it on your Kindle device, PC, phones or tablets. The Best Digital Marketing Campaigns In The World books. Click Download for free ebooks.

The Best Digital Marketing Campaigns In The World

The Best Digital Marketing Campaigns In The World
Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749460636
Size: 27.18 MB
Format: PDF, Mobi
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With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
The Best Digital Marketing Campaigns in the World
Language: en
Pages: 224
Authors: Damian Ryan, Calvin Jones
Categories: Business & Economics
Type: BOOK - Published: 2011-06-03 - Publisher: Kogan Page Publishers
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best
The Best Digital Marketing Campaigns in the World II
Language: en
Pages: 272
Authors: Damian Ryan
Categories: Business & Economics
Type: BOOK - Published: 2014-03-03 - Publisher: Kogan Page Publishers
In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking
Understanding Digital Marketing
Language: en
Pages: 432
Authors: Damian Ryan
Categories: Business & Economics
Type: BOOK - Published: 2014-06-03 - Publisher: Kogan Page Publishers
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of
Understanding Social Media
Language: en
Pages: 304
Authors: Damian Ryan
Categories: Business & Economics
Type: BOOK - Published: 2015-04-03 - Publisher: Kogan Page Publishers
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and
Conquer Digital Marketing
Language: en
Pages: 142
Authors: Nabeel Ahmad
Categories: Business & Economics
Type: BOOK - Published: 2020-12-21 - Publisher: Omega Publishers
Digital marketing was once a small part of marketing, now it is marketing. Every part of our modern lives revolves around technology: we interact through apps, work from computers and connect to one another via social media. With this evolution has come the digital marketing revolution, and how we consume
Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World
Language: en
Pages: 438
Authors: Gasc¢-Hernandez, Mila, Torres-Coronas, Teresa
Categories: Business & Economics
Type: BOOK - Published: 2009-02-28 - Publisher: IGI Global
Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.
Marketing of High-technology Products and Innovations
Language: en
Pages: 538
Authors: Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Pearson Prentice Hall
The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing;
A Stadium of 4 Million
Language: en
Pages: 788
Authors: Martin Snedden
Categories: Sports & Recreation
Type: BOOK - Published: 2012-09-11 - Publisher: Hachette UK
The hero of 2011 was Martin Snedden. Not even a terrible earthquake prevented him from staging a magnificent World Cup. The hospitality and warmth of the New Zealand welcome at the World Cup is a memory I will always cherish.' - Paul Ackford, Sunday Telegraph, London. The story of New
Introduction to Digital Marketing 101
Language: en
Pages: 464
Authors: Cecilia Figueroa
Categories: Business & Economics
Type: BOOK - Published: 2019-09-17 - Publisher: BPB Publications
Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from people’s communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its
Digital Marketing
Language: en
Pages: 250
Authors: Saravanan S
Categories: Business & Economics
Type: BOOK - Published: 2020-07-14 - Publisher:
Master the basics of digital marketing with packed full of practical exercises and real-world examples to help you turn knowledge into action.Skills you'll learn Business strategy Content MarketingDisplay Advertising E-commerce Email Marketing Local MarketingMobileThe online opportunity Today's world is a digital one, with nearly half of the global population online.