Trustworthy Online Controlled Experiments

This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests.

Trustworthy Online Controlled Experiments

Trustworthy Online Controlled Experiments

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.

More Books:

Trustworthy Online Controlled Experiments
Language: en
Pages:
Authors: Ron Kohavi, Diane Tang, Ya Xu
Categories: Computers
Type: BOOK - Published: 2020-04-02 - Publisher: Cambridge University Press

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled
Optimization in Large Scale Problems
Language: en
Pages: 340
Authors: Mahdi Fathi, Marzieh Khakifirooz, Panos M. Pardalos
Categories: Mathematics
Type: BOOK - Published: 2019-11-20 - Publisher: Springer Nature

This volume provides resourceful thinking and insightful management solutions to the many challenges that decision makers face in their predictions, preparations, and implementations of the key elements that our societies and industries need to take as they move toward digitalization and smartness. The discussions within the book aim to uncover
Product-Focused Software Process Improvement
Language: en
Pages: 458
Authors: Marco Kuhrmann, Kurt Schneider, Dietmar Pfahl, Sousuke Amasaki, Marcus Ciolkowski, Regina Hebig, Paolo Tell, Jil Klünder, Steffen Küpper
Categories: Computers
Type: BOOK - Published: 2018-11-19 - Publisher: Springer

This book constitutes the refereed proceedings of the 19th International Conference on Product-Focused Software Process Improvement, PROFES 2018, held in Wolfsburg, Germany, in November 2018. The 16 revised full papers and 8 short papers presented together with 10 workshop papers and 2 industry talks were carefully reviewed and selected from
Experimentation Works
Language: en
Pages: 288
Authors: Stefan H. Thomke
Categories: Business & Economics
Type: BOOK - Published: 2020-02-18 - Publisher: Harvard Business Press

Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does?
CHI ... Conference Proceedings
Language: en
Pages:
Authors: Stefan H. Thomke
Categories: Human engineering
Type: BOOK - Published: 2003 - Publisher:

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