For the Win

In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game-makers need not be the only ones benefiting from game design.

For the Win

For the Win

Millions play Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game-makers need not be the only ones benefiting from game design. Werbach and Hunter, lawyers and World of Warcraft players, created the world's first course on gamification at the Wharton School. In their book, they reveal how game thinking--addressing problems like a game designer--can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

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For the Win
Language: en
Pages: 148
Authors: Kevin Werbach, Dan Hunter
Categories: Business & Economics
Type: BOOK - Published: 2012-10-30 - Publisher: Wharton Digital Press

Millions play Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win,
Assessment of a WIN Quality Training Demonstration Project
Language: en
Pages: 102
Authors: Richard N. White
Categories: Occupational training
Type: BOOK - Published: 1982 - Publisher:

Books about Assessment of a WIN Quality Training Demonstration Project
In Memoriam, Honorable Win G. Knoch
Language: en
Pages: 24
Authors: United States. Court of Appeals (7th Circuit)
Categories: Judges
Type: BOOK - Published: 1983 - Publisher:

Books about In Memoriam, Honorable Win G. Knoch
Topical Report WIN-112
Language: en
Pages: 194
Authors: United States. Court of Appeals (7th Circuit)
Categories: Ore-dressing
Type: BOOK - Published: 1960 - Publisher:

Books about Topical Report WIN-112
IELTS Games and Activities: Win with Words
Language: en
Pages: 144
Authors: Aida Sahutoglu
Categories: Ore-dressing
Type: BOOK - Published: 2020-07-27 - Publisher:

Books about IELTS Games and Activities: Win with Words

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